Creating Banners for PPC Ads

Three simple ways to design eye-catching banners for your PPC campaigns

Here's what you'll find in this article 👇

1. Create banner designs yourself
2. Have OMR Reviews create your banner design
3. Commission banner design from adfriends
4. What makes a good PPC banner
5. Swap banners or use multiple banners

Create banner designs yourself

If you'd like to design your banner yourself, please keep these requirements in mind:

1. Format & Dimensions
   Size: approximately 1016 x 500 px, file format PNG or JPG.
   Your banner should display well on different devices.
2. Mark as advertising
   A notice like "Ad" in one of the corners is required.
3. Call-to-Action (CTA)
   Include a clear call-to-action like "Try now" or "Learn more".
4. Trust-building elements (optional)
   Ratings, seals, or awards increase credibility.
   Example: "4.8 ⭐ from 500+ reviews" or a recognized trust seal.
5. Animation (optional)
   Animated elements or GIFs are generally allowed - they just need to comply with our guidelines and requirements.

Example:

An appealing design with a clear message makes sure your banner doesn't get overlooked. You can find an example banner here. If you have any other questions, feel free to get in touch!

Have OMR Reviews create your banner design

If you don't want to design your own banner, we'll do it for free. Our design team makes sure your banner is displayed perfectly.

We'll need the following content:

1. Banner header
   A short, punchy headline.
2. Banner text
   Your main message in just a few words.
3. Banner CTA
   A clear call-to-action like "Learn more" or "Discover now".
4. Logo
   Please provide as a PNG file for best quality.
5. Rating integration (optional)
   If you want to display your star rating, we'll integrate it for you.

Example:

Our team ensures your banner displays perfectly on desktop and mobile devices.

Commission banner design from adfriends

Our partner adfriends helps you create high-quality advertising materials that are perfectly tailored to your PPC campaigns on OMR Reviews:

• HTML5 banners
• Social media ads
• Motion design

You get all the formats you need from a single source, including thoughtful concept development and target audience-optimized copy for maximum impact.

What makes a good PPC banner

From our optimization conversations with customers, we know what usually makes good banners stand out - and where things most often go wrong:

• Logo and company name clearly visible. This is the most common area for improvement: logos are often too small. Prominent branding pays off even if your banner is seen but not clicked.
• Include trust elements. Seals, awards, star ratings, or well-known customer logos build credibility.
• A clear call-to-action. A specific call-to-action like "Try for free" works better than a general product statement.

One message per banner. If you try to fit in too much, you'll lose impact.

Swap banners or use multiple banners

You can swap out your banners whenever you want. Send us the new files via email to cs-reviews@omr.com and include the following information:

• Banner headline
• Text
• Call-to-Action (CTA)
• Desired positions

Once we receive all your information and files, we'll activate your banner shortly.

You can also run multiple banners at the same time - for example, your own design and a banner we created. The version that performs better will then be shown more frequently. Just let us know if you'd like to do that.

👉 You can find frequently asked questions about Pay-per-Click (PPC) here.