What is a How-To Article?

Get to know the format and find out when it makes sense for you

You've probably already read some of our articles in the OMR Reviews ContentHub. If so, there's a good chance you've come across our How-To articles. But what exactly is this format and how can it help you make your brand more visible and generate traffic?

Here's what you'll find in this article:

1. Content and goals of the How-To article

2. KPIs: How we measure article success

3. Runtime of a How-To article

4. When do we recommend implementing a How-To article?

5. What does article implementation look like?

Content and Goals of the How-To Article

Our How-To articles are educational pieces about a specific tool topic. Your software is the focus, without the article sounding promotional. Mentions of other tools are possible in consultation with you.

The articles always have an SEO/GEO focus. The goal is to rank for a strong, relevant main keyword and secure brand mentions in common answer engines for you.

A quick note on search volumes and expectations for article performance:

In the age of AI search, it's no longer exclusively important to target keywords with massive search volumes. Instead, it's valuable to provide answers in articles to user questions that are sometimes niche but genuinely relevant to practitioners. Quality over quantity is now the deciding factor.

Here are two examples of How-To articles:

• Successful WhatsApp Marketing: Basics and Practical Implementation

• AI in Canva: These new features you should know about

KPIs: How We Measure Article Success

On average, we communicate the following KPIs per article within 6 months to our partners (as mentioned, these always heavily depend on the keyword and can be significantly higher - we simply don't guarantee any metrics as a rule and stay conservative in our statements):

• ø 500 pageviews

• ø 15% CTR on external links

• ø 385 clicks from Google search

• ø 41 impressions from Google search

• Top rankings on Google!

• Target audience: Software seekers, buyers, and users across all industries and companies

Runtime of a How-To Article

Basically, your article has a minimum runtime of one year. After the standard one-year runtime expires, we'll get in touch with you to discuss extending the "ownership" of the article and the keyword. For a service fee of 1,500.00 euros, we'll fundamentally optimize the article according to all SEO/GEO factors and extend your article's runtime (and thus your ownership and exclusivity regarding your competitors) for another year. At this point, you can also give us explicit input on any product updates or changes and have the article adapted accordingly.

When Do We Recommend Implementing a How-To Article?

A How-To article is the right format for you if you want to generate visibility and reach. Through top placements on Google and brand mentions in AI answers, you'll be present in the buying journey of software buyers and generate traffic. Your presence on an authoritative, trustworthy platform like OMR Reviews is a key factor for your AI visibility.

Additionally, you can build trust through a How-To article and strengthen your branding. A How-To article demonstrates your expertise in a relevant topic area and positions you as a helpful problem solver. You benefit from the trust in the beloved brand OMR and get discovered exactly where your target audience is looking for information.

In short: A How-To article is a versatile format that helps you achieve your marketing goals, whether you're a startup or an established player.

What Does Article Implementation Look Like?

The implementation process works as follows:

1. We define an appropriate topic and focus keyword together for you - we're happy to advise you here!

2. You fill out a brief outline for our editorial team.

3. Based on this, our editorial team creates a recommendation for the article structure and sends it to you.

4. You approve the structure.

5. We start writing and send you the first draft (V1).

6. You give us your collected feedback or direct approval.

7. We send you V2.

8. You approve V2.

9. The article goes live.

10. We schedule the live article for promotion in one of our upcoming newsletters. For maximum visibility, you should ideally distribute the content across your own channels as well.

Do you have any questions or want to get started right away? Then contact us here!

👉 reviews-sponsored@omr.com