Introduction to Your 3rd Step

Recognize concrete purchase intent and convert it into measurable sales success

After you've filled out your profile and maybe even completed your first successful review campaign, it's time for the third relevant onboarding topic - the Buyer Intent Data from OMR Reviews.

Buyer Intent describes the purchase intent of potential customers and is based on behavioral data. This data reveals who is actively searching for a solution, which providers, products or services are being considered, and how far along the person is in the decision-making process.

On OMR Reviews, this involves second-party data that's generated from user activity on the platform.

Buyer Intent data is particularly valuable because it helps you reach the right companies at the right time. It doesn't just provide insights into the behavior of potential customers, but also shows clear signals you can use to steer your sales and marketing activities based on data.

👉 Find more information about Buyer Intent data here.

How Buyer Intent data can be used

Solid data foundation for marketing and sales
Buyer Intent data is based on concrete, verifiable usage signals and creates a transparent foundation for strategic decisions in marketing and sales.

More targeted outreach through observable market interest
Recognizable research and comparison activities make it possible to align your communication efforts more closely with current interests and topics, rather than relying solely on assumptions.

Context-based prioritization of leads and accounts
Companies with recognizable information needs can be prioritized more systematically and approached in a more differentiated way.

Greater depth of content in customer communication
Additional insights into thematic focus areas support more tailored preparation of campaigns and sales conversations.

Starting point for continuous improvement
When combined with other data sources, Buyer Intent signals provide a foundation to reflect on your measures based on data and optimize them step by step.

The three steps to your success:

1. Log in to OMRviewer

2. Work with OMRviewer

3. Integrate OMRviewer into your CRM

For further inspiration, we've compiled additional articles to help you use Buyer Intent data strategically and efficiently.

Best Practice: Get started successfully with Buyer Intent data

Best Practice: How pixx.io creates 210% more deals with Buyer Intent data?

Best Practice: LinkedIn Outreach

Best Practice: How BOTfriends set up a structured Buyer Intent process