Interacting with Reviews

More transparency and better customer interactions: manage user reviews on your OMR Reviews profile directly in the OMR Manager

Learn how to reply to customer reviews and send your customers a reminder to complete their review. You’ll also find out why this is useful and how to get the most out of the review overview and review filters.

This article covers the following topics 👇

1. What is the review overview?

2. How do the review filters work?

3. Replying to reviews in the OMR Manager (+ reply templates)

4. Sending a reminder to reviewers

5. Sending an invitation to update a review

6. Interacting with rejected reviews

7. Embedding individual reviews on your website

What is the review overview?

In your product profile settings in the OMR Manager, you’ll find the “Bewertungen & Kampagnen” tab, which gives you full control over all reviews on your OMR Reviews profile:

• See all reviews at a glance: In the “Bewertungen & Kampagnen” tab, you’ll find an overview of all reviews, sorted by date, with information about the reviewer, the score they gave, and the review’s current status.

• Send targeted reminders: Reminders for incomplete reviews can be crucial to increasing the number of published reviews. Use the reminder feature to prompt specific reviewers to complete their reviews.

• Proactively engage with customer feedback: Replying to reviews directly helps you strengthen your relationships with customers and put negative reviews in a constructive context.

How do the review filters work?

The more reviews you collect, the harder it can be to keep track of them all. That’s why it’s a good idea to use the review filters regularly.

Filter by “Zeitraum”

To keep track of how recent your reviews are, you can filter them by a specific time period. This lets you see at a glance how many reviews you’ve collected in the last 30 days, as well as how many reviews on your OMR Reviews profile are more than a year old and therefore no longer affect your OMR Score.

For older reviews, it’s worth asking your customers to update them. This keeps the reviews informative and helpful for potential customers, and means they continue to affect your OMR Score.

Filter by “Bewertung”

Here you can filter by positive and negative reviews. Negative reviews give you valuable feedback that can help you improve your product. That’s why it’s worth keeping an eye on them and asking users whose suggestions for improvement you’ve implemented to update their reviews.

For more information and tips on how to handle negative reviews, check out this article.

Filter by “Status”

This filter lets you sort reviews by the next steps required, such as incomplete reviews that users haven’t finished writing. You can then send them a targeted reminder to complete their review.

Veröffentlicht

The review is complete, has been successfully checked, and has been published.

In Bearbeitung

The reviewer is currently writing a review but hasn’t submitted it yet.

In Überarbeitung

The review was rejected, and the reviewer is editing or revising it.

Unvollständig

The reviewer started writing a review more than 45 days ago but hasn’t submitted it.

Abgelehnt

The review doesn’t comply with our guidelines and was rejected during the review process.

In Prüfung

The review has been submitted and is being checked by the OMR Reviews team.

Filter by “Gesendet”

The “Gesendet” filter lets you see at a glance which reviews you’ve already replied to, which users you’ve already reminded to complete their review, and who hasn’t received a reminder yet.

If a review is incomplete and needs to be finished, or if it was rejected during the review process, you can send the user a reminder to complete or revise their review.

Erinnerung gesendet

A reminder to complete or revise the review has been sent to the reviewer.

Keine Erinnerungs-Mail gesendet

No reminder has been sent to the reviewer yet.

Review-Antwort veröffentlicht

Your reply to a review has been published on your OMR Reviews profile.

Noch keine Review-Antwort verfasst

You haven’t written and published a reply to the review yet.

Antwort automatisch zurückgezogen

The review was updated and republished, so your reply was no longer up to date and was withdrawn.

You’ll find the icons for the sent-content filter on the right-hand side of the review overview. This means you can see whether you’ve already interacted with a review without applying a filter.

You can also easily export your reviews from the review overview as a table. This gives you a structured overview of all your reviews that you can use internally in whatever way you need.

👉 Find out how to export your reviews as a table and analyze them

Replying to reviews in the OMR Manager (+ reply templates)

To interact with reviews, log in to the OMR Manager and click the “Bewertungen & Kampagnen” tab in your product settings.

Step 1: Review the overview

You’ll see all the reviews on your profile, along with their status and whether you’ve already interacted with the reviewer by sending a reminder or a reply.

Step 2: Choose an option based on the review status

When you click a review, the actions available to you depend on its status:

Option 1: Veröffentlicht

Click the “Auf Review antworten” button to respond directly to customer feedback (up to 1,200 characters).

Personalize each reply so your customers know their opinions are valued and feel more confident in your product. To reply faster, you can use these templates:

• Positive review

Dear [Name],

Thanks so much for your great feedback! We’re delighted to hear that [respond to the user’s positive feedback here].

If you have any other requests or ideas, feel free to get in touch anytime. We’re always happy to listen!

Best regards,
[Your name] and the [Name of your tool] team

• Negative review

Dear [Name],

Thank you for your honest feedback! We understand that [respond to the issue described in the review here]. We’ve already taken steps to address this issue.

If you have any outstanding concerns, please contact our support team directly. We’ll be happy to help you personally.

Best regards,
[Your name] and the [Name of your tool] team

Enter your text in the text field and click the “Antwort veröffentlichen” button.

In the bottom-left corner, you’ll find a checkbox that lets you notify the author about your reply to their review. Check the box to stay in touch with your users.

Send a reminder to reviewers

Option 2: In Bearbeitung / Unvollständig

Use the “Erinnerung senden” feature to personally remind reviewers about incomplete reviews. OMR Reviews automatically sends up to three reminders (after 1, 7, and 30 days).

By default, the text field contains a message written by OMR Reviews. Feel free to edit it or rewrite it entirely before sending it to the reviewer.

Option 3: In Prüfung

We’re currently checking the review for quality and authenticity. We publish reviews that meet our guidelines within 72 hours. Vouchers are sent automatically once reviews are published.

Send an invitation to update a review

Older reviews carry less weight in your score over time. To make sure your profile always reflects an up-to-date and meaningful picture of your performance, you can invite customers to update their existing reviews.

In the review overview, you can sort by older reviews and send an Einladung zur Aktualisierung from the detail view. Your customers will then be able to edit their original review, for example, to reflect improved processes, new features, or enhancements to your support.

Why this is useful

• Recent reviews boost your score: Newer reviews have a greater impact on your overall rating.

• Showcase product development: Improvements, new features, and optimized workflows can be reflected in customer feedback.

• Build trust with potential customers: Recent testimonials feel more authentic and relevant when people are making decisions.

• Document long-term customer satisfaction: An updated review shows how the relationship has continued to develop positively.

By sending targeted invitations to update reviews, you can make sure your OMR Reviews profile features not just plenty of reviews, but above all relevant and up-to-date reviews.

Respond to rejected reviews

Option 4: Abgelehnt

Check the reason for rejection to understand why a review wasn’t published.

What to do in this case:

1. OMR Reviews has already notified the reviewer that their review was rejected and provided guidance on how to revise it.

2. You can also send them a reminder with a pre-written message or a personalized one. To do so, click the “Erinnerung senden” button.

Embed individual reviews on your website

You can feature particularly compelling reviews as testimonials on your website, landing page, or blog. You’ll find the embed code for an individual review on the detail page for that review in OMR Manager.

Here’s how:

1. In OMR Manager, go to Software & Tools → [Dein Produkt] → Bewertungen & Kampagnen to open the review overview.

2. Click the review you want to embed to open its detail page.

3. Copy the review’s embed code.

4. Add the code to the desired spot on your website, for example, using an HTML element in your CMS.

Tip: Choose reviews that describe a specific benefit or a common problem for your target audience. Place them where visitors are making a decision, such as on product, pricing, or demo pages.

👉 Learn more about using reviews as social proof

If you have any questions or run into technical issues, our support team will be happy to help. Just email us at cs-reviews@omr.com.

Good luck managing your reviews and building even stronger customer relationships!